I first heard of Abercrombie & Fitch from the 90s boyband LFO in their hit song “Summer Girls”. Unfortunately, there is no A & F store here in the country but it doesn’t stop the popularity of the brand. I’m a subscriber of their Facebook page and I can say that they really live up to their store concept of catering to teens and early 20s consumers.
I wonder who’s their male model that usually appears in their Facebook fan page.
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